Viral Videos: Lesson Plans A-Plenty

Viral videos, or, more broadly, Internet memes, are infectious clips of video, audio, or photos that contaminate the web. Most people probably have a crazy aunt that spams their mailbox with forwarded content whose subject lines bare titles like “LOL, Check this out!!” and contains pictures of lolcats or funny redneck pictures. You’ve probably encountered memes despite not knowing how to label them: think the Christian Bale rant/remix recently, or the dancing baby of years past (yes, the one from Ally McBeal).

Internet memes can serve an important pedagogical purpose: creating common ground with our students. While it takes a firm finger on the pulse of the web to stay current with the latest memes, the commitment can be worth the effort if approached from the proper angle. Not to mention that a bit of lag can’t hurt as to ensure a majority of students are familiar with the clip. Viral videos are, to an extent, like the clips from America’s Funniest Home Videos – they entertain people with short, often comical deviations from ordinary life. And our students watch them.

Outside of a means to connect with students (I can’t believe Mr. Reimer knows about the Techno Viking!) or a bridge to current events (Rick Astley, the “Rick Rolled” guy, appearing at the Macy’s Thanksgiving Day parade because of the resurgence of his solo hit musical career as a meme), ‘net memes provide teachers with a variety of lesson plans. In conjunction with Weezer’s song, “Pork and Beans,” memes become an easily relatable example of intertextuality or the acknowledgement of sources. With a proper selection, viral content can be extrapolated into lessons about details, elaboration, and context—how meaning is made through association (many memes need some level of explication to be understood).

Additionally, the videos allow instructors to engage students on the topic of “engagement,” or what media theorist Henry Jenkins calls “participatory culture.” How are people participating in culture by creating it? How does YouTube change media consumption? How do shifts in consumption affect production? How is production different across mediums? How has technology altered the way we process media?

The mainstream has always lagged behind the frenzied pace of the web. What was viral six months ago is part of tonight’s nine o’clock news roundup. Advertising companies are said to be “going viral” and some even capitalize on previously e-famous videos (Geico just released a viral video with the Numa Numa guy). An episode of the popular animated show South Park shares a showcase similar to the Weezer video.

There is something about these videos that traditional students (and the crazy aunt who keeps spamming your e-mail) are relating to. Below is a list of the content referenced in this post. Watch a few and see what connections there are; think about how this esoteric, yet infectious cultural participation might work in a classroom.

Lolcats: http://www.lolcats.com/
Christian Bale rant (NSFW language): http://www.youtube.com/watch?v=qrvMTv_r8sA
Christian Bale remix (NSWF language): http://www.youtube.com/watch?v=YTihsJQHt48
Dancing Baby: http://www.youtube.com/watch?v=2W4EBoQmWPs
TechnoViking: http://www.youtube.com/watch?v=_1nzEFMjkI4
RickRoll Original Video: http://www.youtube.com/watch?v=oHg5SJYRHA0
RickRoll Macy’s Parade: http://www.youtube.com/watch?v=wL-hNMJvcyI
Spider Payment: http://www.ebaumsworld.com/pictures/view/1052395/
Numa Numa guy: http://www.youtube.com/watch?v=60og9gwKh1o&feature=related
Numa Numa Gieco: http://www.ebaumsworld.com/video/watch/80586862/
Weezer’s “Pork and Beans”: http://www.youtube.com/watch?v=muP9eH2p2PI
Weezer’s “Pork and Beans” contains references to: Chocolate Rain with Tay Zonday, Numa Numa Guy, Dramatic Chipmunk, Afro Ninja, Coke+Mentos, GI Joe dubs, T-Shirt Guiness Record, Chris Crocker, ZeroWing, Miss Carolina, Evolution of Dance, Daft Punk dancers, Star Wars kid, Peanut Butter Jelly Time, Candy Mountain Charlie, to name just a few. YouTube the Weezer song or any of these items to find the viral video.